At the bi-annual Fagfestival in Denmark, Lars Munch yesterday told the audience that JP/Politikens Hus has around 50,000 digital subscribers in total.
As far as we know, Ekstra Bladet has 23,000 digital subscribers (according to the editor-in-chief), Politiken approximately 18,000 (according to MediaWatch). That’s 41,000 in total. So, unless there are very many “double subscribers” who get both Ekstra Bladet and Politiken through their inclusion in Telmore’s phone subscription, only has around 9,000 persons pay for Jyllands-Posten‘s Premium program.
Lars Munch is chairman of the board of directors of JP/Politikens Hus, which is the largest and dominant newspaper publisher in Denmark. The company publishes a number of newspaper in Denmark and Southern Sweden.