Yesterday, Politiken.dk publicly announced the goal of reaching 100,000 paying digital subscribers in 2017. According to MediaWatch, politiken.dk currently have approximately 18,000 digital subscribers. Some of these (we don’t know how many) subscribe through a bundled phone subscription from telecom provider Telmore that also includes HBO Nordic, Mofibo, Ekstra Bladet’s EKSTRA, and others.
Politiken.dk’s metered model of digital subscription was introduced in May, 2013. Here, audiences had free access to 25 articles per month – after that, they would have to pay 44 DKK in monthly subscription. Earlier this year, the digital subscription was adjusted to cost 66 DKK monthly and only have 15 articles free of charge.