Tag Archives: Ekstra Bladet

JP/Politiken’s subscribers

At the bi-annual Fagfestival in Denmark, Lars Munch yesterday told the audience that JP/Politikens Hus has around 50,000 digital subscribers in total.

As far as we know, Ekstra Bladet has 23,000 digital subscribers (according to the editor-in-chief), Politiken approximately 18,000 (according to MediaWatch). That’s 41,000 in total. So, unless there are very many “double subscribers” who get both Ekstra Bladet and Politiken through their inclusion in Telmore’s phone subscription, only has around 9,000 persons pay for Jyllands-Posten‘s Premium program.

Lars Munch is chairman of the board of directors of JP/Politikens Hus, which is the largest and dominant newspaper publisher in Denmark. The company publishes a number of newspaper in Denmark and Southern Sweden.

Ekstra Bladet reaches 23,000 digital subscribers

Last Wednesday, Danish tabloid Ekstra Bladet announced that it had reached 23,000 paying digital subscribers (which is above the news organization’s target). Some of these (we don’t know how many) subscribe through a bundled phone subscription from telecom provider Telmore that also includes HBO Nordic, Mofibo, Politiken.dk, and others.

Ekstra Bladet’s digital subscription is based on a premium model and is called EKSTRA and was introduced in May, 2013.